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What's the deal with Whole Earth & Sea Herring Gold?

A fast-absorbing and sustainable omega-3 oil

Herring has long been a dietary staple for Norwegians. These fatty fish are well-known sources of the omega-3 essential fatty acids docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), which have important benefits for memory, emotional health, and brain function throughout the lifespan.Experts also highlight the importance of consuming these omega-3s to support cardiovascular health and to help reduce serum triglycerides.

As delicious as herring tastes, it is not always practical or available to eat fresh. A convenient and equally beneficial alternative is to supplement the diet with Whole Earth & Sea™ Pure Food Herring Gold™, a fast-absorbing omega-3 fish oil that is sustainably harvested from the roe of Norwegian spring-spawning herring.

Herring roe is unique because its oil contains DHA and EPA in their phospholipid form – the same form found in human cell membranes. This significantly increases their absorption and accumulation within the body.

The oil is also a natural source of choline and astaxanthin. Choline is needed for healthy liver function and is a precursor for acetylcholine, a neurotransmitter that improves mental processing and memory. Astaxanthin is one of nature’s most potent antioxidants.

When choosing a fish oil, sustainability should be a top priority. Herring Gold is sourced in an environmentally friendly manner and the Norwegian spring-spawning herring fishery has been independently certified by the Marine Stewardship Council (MSC). Their mission is to conserve the marine habitat, which helps keep herring populations healthy and viable for future generations to enjoy.

Whole Earth & Sea Herring Gold contains 1000 mg of non-GMO ROMEGA® 30 herring roe extract in each easy-to-swallow softgel, with a near 1:1 ratio of DHA and EPA for maximum cognitive support. It provides more omega-3 phospholipids than krill oil, and without a fishy aftertaste. This is a practical choice for environmentally aware consumers looking for sustainably sourced omega-3 phospholipids, for people who want to support brain function, and for adults interested in protecting heart health.