{"title":"Essential Toothpaste","description":"\u003cp\u003e\u003cstrong\u003eEssential Toothpaste\u003c\/strong\u003e is a Vancouver-based brand on a mission to eliminate plastic from your daily routine — one toothpaste tablet at a time. Founded by Mark, an avid snowboarder who saw firsthand how plastic pollution threatened the landscapes he loved, Essential was built on the belief that business can be done differently: with clean ingredients, zero-waste packaging, and genuine social responsibility at its core.\u003c\/p\u003e\n\n\u003ch3\u003eOur Story\u003c\/h3\u003e\n\u003cp\u003eAfter years working for large corporations where profit came before purpose, Mark set out to create something better. He discovered toothpaste tablets — a sustainable alternative to conventional plastic tubes — and saw the potential for a product that was both adventure-friendly and genuinely effective. After testing everything on the market and finding it lacking (too chalky, no science-backed ingredients, poor flavour), he built Essential from the ground up: 13 clean, professionally tested ingredients, great taste, and packaging you can feel good about.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Essential?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastic-free packaging\u003c\/strong\u003e — over 900 million plastic toothpaste tubes end up in landfills and oceans every year. Essential uses none.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e13 clean ingredients\u003c\/strong\u003e — fully transparent, science-backed, and clearly explained\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero waste\u003c\/strong\u003e — committed to a plastic-free approach from product to packaging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdventure-friendly\u003c\/strong\u003e — travel with confidence, no liquids, no mess\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial impact\u003c\/strong\u003e — 1% of revenue supports local community initiatives and mental health charities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eGiving Back\u003c\/h3\u003e\n\u003cp\u003eCommunity is at the core of Essential. Every six months, the brand partners with a local charity to support meaningful initiatives. Founder Mark has dedicated years volunteering with Big Brothers, and that spirit of giving back is woven into how Essential operates — including donating 1,000+ toothpaste tabs to Vancouver’s Downtown Eastside shelters.\u003c\/p\u003e","products":[{"product_id":"essential-toothpaste-tabs-minty-65-ct","title":"Essential Toothpaste Tabs - Minty (65 Ct)","description":"\u003cp\u003eFORMULATED AND MADE IN CANADA\u003cbr\u003eAll formulas were developed and produced  in Canada with the help of industry experts. With 2 years of product development we can truly say \"flavour so nice, you'll wanna brush twice\".  \u003c\/p\u003e\n\u003cp\u003eCLEAN INGREDIENTS SUPPORTED BY SCIENCE\u003cbr\u003eWe use 13 natural and clean ingredients. Each have a purpose for your oral health. A happy mouth equals a happy you.\u003c\/p\u003e\n\u003cp\u003eNO SULPHATES OR PARABENS\u003cbr\u003eMost conventional toothpaste contain SLS, which is often petroleum based, can affect people with sensitivities. We use a gentle, natural foaming agent derived from coconuts called sodium cocoyl isethionate.\u003c\/p\u003e\n\u003cp\u003eNANO-HYDROXYAPATITE (10%)\u003cbr\u003eIn other words, a fluoride alternative that was developed by NASA. 10% nano-hydroxyapatite has been clinically proven to remineralize tooth enamel at the same level as fluoride.\u003c\/p\u003e\n\u003cp\u003eDELICIOUS MINTY FLAVOUR\u003cbr\u003eTrust us! None of that chalky flavour here. We use a blend of natural peppermint, spearmint and menthol for that crisp, clean feeling.\u003c\/p\u003e\n\u003cp\u003eLOW ABRASION\u003cbr\u003eFear not! If you have sensitive teeth Essential has lower abrasiveness than many conventional sensitive toothpastes. RDA Value of 50.34\u003c\/p\u003e\n\u003cp\u003ePLASTIC FREE\u003cbr\u003eThere will be no plastic in any of our products. EVER. Our pouches are  home compostable and certified OK Home Compost and AS 5810.\u003c\/p\u003e\n\u003cp\u003eADVENTURE AND TRAVEL READY\u003cbr\u003ePortable, lightweight, and liquid-free our Tabs are perfect for any adventure, big or small. With no liquid content, you can pack as many as you need in your carry-on without any hassle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eXylitol (35%), Calcium Carbonate, Soribitol, Nano-Hydroxyapatite (10%), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Spearmint Oil, Peppermint Oil, Stevia, Zinc Citrate, Menthol, Silica, Magnesium Stearate\u003c\/p\u003e","brand":"Essential Toothpaste","offers":[{"title":"Default Title","offer_id":49580992462986,"sku":"62894246650","price":12.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4622\/9130\/files\/Essential_Toothpaste_Tabs_Minty.png?v=1782150898"},{"product_id":"essential-toothpaste-tabs-tropical-65-ct","title":"Essential Toothpaste Tabs - Tropical (65 Ct)","description":"\u003cp\u003eDELICIOUS TROPICAL FLAVOUR\u003cbr\u003eA juicy mix of peach, kiwi, orange, and pineapple for a sweet, citrusy clean — no mint, just pure island vibes.\u003c\/p\u003e\n\u003cp\u003eFORMULATED AND MADE IN CANADA\u003cbr\u003eAll formulas were developed and produced  in Canada with the help of industry experts. With 2 years of product development we can truly say \"flavour so nice, you'll wanna brush twice\".  \u003c\/p\u003e\n\u003cp\u003eCLEAN INGREDIENTS SUPPORTED BY SCIENCE\u003cbr\u003eWe use 14 natural and clean ingredients. Each have a purpose for your oral health. A happy mouth equals a happy you.\u003c\/p\u003e\n\u003cp\u003eNO SULPHATES OR PARABENS\u003cbr\u003eMost conventional toothpaste contain SLS, which is often petroleum based, can affect people with sensitivities. We use a gentle, natural foaming agent derived from coconuts called sodium cocoyl isethionate.\u003c\/p\u003e\n\u003cp\u003eNANO-HYDROXYAPATITE\u003cbr\u003eA non-toxic, biocompatible mineral that helps rebuild enamel, reduce sensitivity, and keep teeth strong. Safe to swallow and gentle enough for daily use — even for kids.\u003c\/p\u003e\n\u003cp\u003eLOW ABRASION\u003cbr\u003eFear not! If you have sensitive teeth Essential has lower abrasiveness than many conventional sensitive toothpastes. \u003c\/p\u003e\n\u003cp\u003ePLASTIC FREE\u003cbr\u003eThere will be no plastic in any of our products. EVER. Our pouches are  home compostable and certified OK Home Compost and AS 5810.\u003c\/p\u003e\n\u003cp\u003eADVENTURE AND TRAVEL READY\u003cbr\u003ePortable, lightweight, and liquid-free our Tabs are perfect for any adventure, big or small. With no liquid content, you can pack as many as you need in your carry-on without any hassle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eXylitol (35%), Calcium Carbonate, Soribitol, Nano-Hydroxyapatite (10%), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Spearmint Oil, Peppermint Oil, Stevia, Zinc Citrate, Menthol, Silica, Magnesium Stearate\u003c\/p\u003e","brand":"Essential Toothpaste","offers":[{"title":"Default Title","offer_id":49581002883210,"sku":"62894242074","price":12.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4622\/9130\/files\/Essential_toothpaste_Tabs_TROPICAL.jpg?v=1782151185"}],"url":"https:\/\/lifestylemarkets.com\/collections\/essential-toothpaste.oembed","provider":"Lifestyle Markets","version":"1.0","type":"link"}